Summit Medical Group names Brad Rogers as CEO upon Ed Curtis retirement

Knoxville-based Summit Medical Group (SMG), one of Tennessee's largest independent, physician-owned medical groups, has named Brad Rogers as chief executive officer of the organization.


Ed Curtis

The leadership transition is precipitated by the retirement of SMG CEO Ed Curtis, who has served in the top executive role for a decade. He joined SMG in 2014 first as chief operating officer and then served as chief administrative officer. During Curtis' 10 years as CEO, SMG increased from 54 to 99 locations and 359 providers to 529 providers with a geographic footprint growing from 12 Tennessee counties to 23.

"The board, partners, staff and providers of Summit Medical Group thank Ed for his years of service and leadership," Summit Medical Group board chair Bhavana Vora, MD, said. "With his vision and diligence, Summit has grown not just in numbers but also in services - including pediatrics, ophthalmology and optometry, urgent care, additional diagnostic screenings and more - as well as in impact. While we celebrate Ed, we know he is looking forward to spending more time with family and traveling, and we wish him well as he starts his well-deserved retirement."

"It has been an honor to serve alongside the outstanding providers and staff of Summit Medical Group," Curtis said. "I'm proud of the ongoing impact this organization has on the health and wellness of our communities, and I'm confident it will continue to serve as a healthcare leader, delivering high-quality primary care for individuals and families across all stages of life."

Brad Rogers

Brad Rogers was selected from a national search led by the SMG board of directors with search firm partner Coker Group. He will start as start as SMG CEO on June 22, 2026.

As vice president and COO of Valley Health Medical Group in Winchester, Virginia, Rogers oversees 85 clinic locations, 375 providers and approximately 1,000 employees across Virginia and West Virginia. He also serves as a member of the executive leadership team for Valley Health System, a nationally recognized Premier, Inc., Top 15 Health System, which includes six hospitals and a large employed medical group.

SMG provides comprehensive primary care, including pediatrics, adult family medicine and internal medicine, to ensure its more than 460,000 patients have access to a continuum of care - from birth through adulthood. The organization offers a full spectrum of complementary services, including specialty care, diagnostic imaging, physical therapy, sleep services and urgent care, averaging more than two million patient encounters annually.

"Throughout the selection process, Brad demonstrated strong strategic thinking, sound operational and financial judgment and a commitment to continuing Summit's long-term growth as a physician-owned and governed organization," Dr. Vora said. "We were further impressed with his proven ability to collaborate with physician and executive leaders to align clinical operations and system strategy, delivering measurable improvements in access, workforce engagement, patient experience and financial performance.

"Recognized for the ability to lead large organizations through integration and change, Brad is the right person to carry the baton. He will support Summit's critical work with an eye toward the future in the ever-changing landscape of both the regulatory and healthcare industry and medical innovation."

Prior to joining Valley Health in 2021, Rogers served in senior leadership roles with Lexington Medical Center in South Carolina, UCLA Health in Los Angeles and Baylor College of Medicine in Houston. He began his healthcare career at BlueCross and BlueShield of South Carolina within its Medicare contractor business.

"Summit Medical Group represents the very best of independent, physician-led healthcare, and I am honored by the opportunity to serve as its next CEO," Rogers said. "For more than 30 years, Summit has built an exceptional reputation for delivering high-quality, patient-centered care while remaining deeply connected to the communities it serves. Throughout my career, I have focused on building strong operational foundations that support physicians, strengthen the physician-patient relationship and position healthcare organizations for long-term success. I look forward to working alongside Summit's outstanding physicians, providers and staff as we continue advancing that mission throughout Tennessee."

Rogers is a member of the American College of Healthcare Executives, Healthcare Financial Management Association, Medical Group Management Association (MGMA) and American Medical Group Association (AMGA). He earned a bachelor's degree from Emmanuel College in Georgia and a Master of Health Care Administration degree from Saint Louis University in Missouri.

As he transitions into his role, Rogers will relocate to the Knoxville area along with his wife and daughter. In his free time, Rogers enjoys travel, hiking, gardening and the arts, and he also is actively involved in healthcare leadership, mentorship and nonprofit board service. He is looking forward to getting to know his new community in East Tennessee.